Kwilti founder Julie Floersch's background is in fashion design, studying at F.I.T. and working in pattern making for J. Crew, Ralph Lauren and Banana Republic. She left the fashion world in 2005 to become an artist and designer in her own right, using the medium of quilted denim to create such things as curtains, pillows, necklaces and earrings.

Using discarded materials, primarily found denim for its haphazard and painterly qualities, I incorporate various structure-forming techniques into complex geometric repetitions, giving them a slightly raised, subtle third dimension. These intricate patterns are then assiduously interwoven, juxtaposing hand crafted traditional Americana and pop culture imagery to reshape the concept of quilt making as a purely 2-dimensional art form.